10th December 2024
by Florence Gates
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Burns, L. Woods, A (2018) ‘Rap Gods and Monsters’, Words, Music, and Images in the Hip-Hop Intertexts of Eminem, Jay-Z, and Kanye West University of Michigan Press, pp. 215-221.
This chapter explores the intertextual practices of three major rap artists, Eminem, Jay-Z, and Kanye West and how they craft their identities within the hip-hop genre through stylistic references to other works, cultural figures, and broader media in order to establish themselves as “Rap Gods.”. It discusses how these artists use intertextuality to assert their authority and status, while also addressing complex issues such as race, fame, gender, class, and the dynamics of the hip-hop industry.
Key Points summarised:
- Hip-Hop Intertextuality: Hip-hop artists extend the practice of sampling to include lyrical, musical, and visual references to other rappers, pop culture, and media. Intertextuality is a fundamental feature of hip-hop culture, allowing artists to repurpose existing materials to create new ideas and assert their place in the genre.
- Cultural and Mythic Identity: The chapter emphasises how the artists build “mythic” identities, positioning themselves as Gods within the hip-hop world. These mythic figures draw on references to history, religion, and popular culture, which help the artists negotiate their identity in the industry. The process of “mythmaking” is seen as an ongoing effort where artists actively shape their public personas and legacy through their work. The chapter discusses how these artists engage in mythmaking, a process where they shape their identities as heroic, larger than life figures in the cultural narrative of hip-hop.
- Impact of Mythmaking: The mythic identities created by West, Jay-Z, and Eminem influence upcoming generations of rappers, who either seek to build on or challenge the mythic status of these “rap gods.” This ongoing interaction with the media and fanbase helps to continuously shape the artists’ legacies.
- Braggadocio vs. Mythmaking: While hip-hop often involves braggadocio where artists boast about their dominance and success, the mythmaking discussed here extends beyond mere self-promotion. It involves crafting an elevated, god-like status that situates these artists as foundational figures in hip-hop culture, drawing from historical and cultural references to legitimize their authority.
Media’s Role: The media plays a crucial role in shaping the public’s perception of these artists’ mythic status. While artists actively craft their identities, media and fan reception further mold and amplify their persona, sometimes reinforcing or challenging the constructed narrative.
Albums Analyzed:
Kanye West’s (2013) Yeezus . Available at: Spotify (Accessed: 10th December 2024).
Jay-Z’s (2013) Magna Carta Holy Grail. Available at: Spotify (Accessed: 10th December 2024).
Eminem’s (2013) The Marshall Mathers. Available at: Spotify (Accessed: 10th December 2024).